LOVE MYSELF

LOVE MYSELF campaign, presented by Big Hit Entertainment and BTS with UNICEF,
is delivering the true meaning of love to the global audience since November 1, 2017.
Check out the journey of LOVE MYSELF campaign around the globe.
  • LOVE MYSELF for UNICEF Booth
  • UNICEF Official Events
  • LOVE MYSELF Campaign Activities
Teaser
2017. 10. 16 ~ 31

Airship teaser for LOVE MYSELF campaign
“The BTS airships
that made our October exciting”
·“What I love” messages flew over
each BTS member’s hometown
Learn More
Start
2017. 11. 01
LOVE MYSELF campaign launched
“A campaign spreading true meaning of love”
·Big Hit Entertainment and BTS donated 500M KRW
1st official merchandise released
2017. 12. 01
LOVE MYSELF 1st official merchandise released
“Official MD sold out thanks
to the fans’ support!”
Donation emoticons for social media services released
2018. 01. 30
LOVE MYSELF Kakao Give-ticon
& LINE donation emoticon released
“All proceeds from emoticons made with
BTS photos were donated for the campaign”
Learn More
Yokohama & Osaka, Japan
2018. 04. 18 ~ 21 & 04. 23 ~ 24
UNICEF booth @ Yokohama Arena & Osaka-jo Hall
“First ever UNICEF booth,
over 50,000 fans visited”
·Yearly estimated donation : 2.9M JPY
Campaign donations topped 1.1B KRW (As of May 2018)
Seoul, Korea
2018. 08. 25 ~ 26
UNICEF booth @ Seoul Olympic Stadium First UNICEF booth opened at the BTS tour venue
“LM for UNICEF booth meets fans
with the beginning of BTS WORLD TOUR
‘LOVE YOURSELF’”
·No. of visitors : 32,000 people
·Yearly estimated donation : 70.9M KRW
(Highest official record for UNICEF’s single event)
Learn More
Hamilton, Canada
2018. 09. 20, 22 ~ 23
UNICEF booth @ Hamilton First Ontario Centre
“Many ARMY supported online for this event,
with record-breaking 33,000 retweets
on the event!”
·Yearly estimated donation : 1,620 CAD
UN General Assembly Speech
2018. 09. 24
BTS spoke as the first Korean musical act
at the 73rd UN General Assembly
for Generation Unlimited
“No matter who you are,
where you’re from, your skin color,
gender identity: speak yourself.”
Learn More
Pledge Ceremony with UNICEF USA
2018. 09. 24
Pledge Ceremony with UNICEF USA
“LOVE MYSELF resonated strongly
to the youths in the U.S.”
Learn More
Newark, USA
2018. 09. 29
UNICEF booth @ Newark Prudential Center
“Thanks to all the visitors who helped
to surpass the donation goal by 213%”
New York, USA
2018. 10. 06
UNICEF booth @ New York Citi Field
“LOVE MYSELF for UNICEF booth was there to witness the historic Citi Field concert”
·One-off donation : 6,411 USD
(Total of Newark and New York booths)
Pledge Ceremony with UNICEF UK
2018. 10. 06
Pledge Ceremony with UNICEF UK
“UK also agreed
to support LOVE MYSELF campaign”
Learn More
London, UK
2018. 10. 09 ~ 10
UNICEF booth @ London The O2 Arena
“The first booth opened in Europe!
Hope to meet more ARMY on the next tour.”
·Yearly estimated donation and one-off donation
: 8,843 GBP
1st Anniversary of LOVE MYSELF Campaign
2018. 11. 01 ~ 04
LOVE MYSELF Campaign 1st Anniversary FESTA
@ Sinchon Star Plaza, Seoul, Korea
“A precious day to celebrate
the one year anniversary of LM
with many ARMY”
·No. of visitors : 3,700 people
·Yearly estimated donation: 65.8M KRW
Learn More
1st Anniversary video message by BTS
“Remember, the most important thing
is to love yourself!”
Learn More
Campaign donations topped 1.6B KRW (As of Nov. 2018)
2nd official merchandise released
2018. 12. 01
LOVE MYSELF 2nd official merchandise released
“Please show your support
with the 2nd official MD printed
with airships that heralded
the beginning of the campaign”
Learn More
Hong Kong
2019. 03. 20 ~ 21, 23 ~ 24
UNICEF booth @ Hong Kong AsiaWorld-Expo Arena
Thank you for ARMY who visited the booth
with their friends and family
during the 4 days of concert!”
·Yearly estimated donation and one-off donation
: 53,291 HKD
Bangkok, Thailand
2019. 04. 06 ~ 07
UNICEF booth @ Bangkok Rajamangala Stadium
“Two days under the hot sun in Bangkok
with passionate ARMY”
·Yearly estimated donation and one-off donation
: 49,689 THB
Campaign donations topped 2.4B KRW (As of Apr. 2019)
Keep on Loving Myself!